2021
→
Healthcare, Startup
Mental wellness, for everyone, anywhere.
Kiintsugii Landing Page
Brand Revitalization
Page Design
Kiintsugii is an online platform that connects mental health service providers and individuals seeking counseling and support. Their mission is to offer affordable mental health services to users and to help professionals receive fair compensation for their expertise.
I was tasked with leading the redesign of Kiintsugii's landing page, creating a cohesive brand identity, and establishing design guidelines for startup's future iterations.
Project Details
2021
→
Healthcare, Startup
Mental wellness, for everyone, anywhere.
Kiintsugii Landing Page
Brand Revitalization
Page Design
Kiintsugii is an online platform that connects mental health service providers and individuals seeking counseling and support. Their mission is to offer affordable mental health services to users and to help professionals receive fair compensation for their expertise.
I was tasked with leading the redesign of Kiintsugii's landing page, creating a cohesive brand identity, and establishing design guidelines for startup's future iterations.
Project Details
2021
→
Healthcare, Startup
Mental wellness, for everyone, anywhere.
Kiintsugii Landing Page
Brand Revitalization
Page Design
Kiintsugii is an online platform that connects mental health service providers and individuals seeking counseling and support. Their mission is to offer affordable mental health services to users and to help professionals receive fair compensation for their expertise.
I was tasked with leading the redesign of Kiintsugii's landing page, creating a cohesive brand identity, and establishing design guidelines for startup's future iterations.
Project Details
“Talented, committed and superior attention to detail comes to mind when thinking about Paulo. He is a well-rounded artistic professional, from inception to final execution, a great team player ”
Alfonso, CEO at Kiintsugii
Research and Discovery
Engaged in research with stakeholders to gain insights into the market, mental health professionals, users, and investors, and to comprehend their viewpoints and requirements. Kintsugi lacked a consistent brand presence that aligned with their core values.
Brand Identity Development
We then investigated different brand concepts with a focus on empathy, trust, and growth.
The entire team input was crucial to creating a brand identity that not only meshed with their existing direction but also effectively conveyed their vision of providing mental health support.
Research and Discovery
Engaged in research with stakeholders to gain insights into the market, mental health professionals, users, and investors, and to comprehend their viewpoints and requirements. Kintsugi lacked a consistent brand presence that aligned with their core values.
Brand Identity Development
We then investigated different brand concepts with a focus on empathy, trust, and growth.
The entire team input was crucial to creating a brand identity that not only meshed with their existing direction but also effectively conveyed their vision of providing mental health support.
Research and Discovery
Engaged in research with stakeholders to gain insights into the market, mental health professionals, users, and investors, and to comprehend their viewpoints and requirements. Kintsugi lacked a consistent brand presence that aligned with their core values.
Brand Identity Development
We then investigated different brand concepts with a focus on empathy, trust, and growth.
The entire team input was crucial to creating a brand identity that not only meshed with their existing direction but also effectively conveyed their vision of providing mental health support.
Landing Page Redesign
Our objective in this phase was to overhaul the design, enhance the user experience, and equip developers with the necessary resources to begin implementing the changes. The landing page layout was simplified, emphasizing key elements such as the hero section with an engaging imagery, call-to-actions thoughout the journey, and direct view of Kiinstsugii's top service providers.
To maintain design consistency throughout the platform, we established design guidelines for other team members to follow to while working on Kiintsugii's interface; encompassing typography, color schemes, buttons, inputs, and spacing rules.
Landing Page Redesign
Our objective in this phase was to overhaul the design, enhance the user experience, and equip developers with the necessary resources to begin implementing the changes. The landing page layout was simplified, emphasizing key elements such as the hero section with an engaging imagery, call-to-actions thoughout the journey, and direct view of Kiinstsugii's top service providers.
To maintain design consistency throughout the platform, we established design guidelines for other team members to follow to while working on Kiintsugii's interface; encompassing typography, color schemes, buttons, inputs, and spacing rules.
Landing Page Redesign
Our objective in this phase was to overhaul the design, enhance the user experience, and equip developers with the necessary resources to begin implementing the changes. The landing page layout was simplified, emphasizing key elements such as the hero section with an engaging imagery, call-to-actions thoughout the journey, and direct view of Kiinstsugii's top service providers.
To maintain design consistency throughout the platform, we established design guidelines for other team members to follow to while working on Kiintsugii's interface; encompassing typography, color schemes, buttons, inputs, and spacing rules.
