2021

→

Kiintsugii

2021

→

Kiintsugii

Kiintsugii's Landing Page

Kiintsugii's Landing Page

Kiintsugii's Landing Page

Communicating wellness for users on Kiintsugii's landing page

Communicating wellness for users on Kiintsugii's landing page

Kiintsugii is an online platform that connects mental health service providers and individuals seeking counseling and support. Their mission, to offer affordable mental health services to users and to help professionals receive fair compensation for their expertise.

I was tasked with leading the redesign of Kiintsugii's brand, creating a cohesive landing page, and establishing design guidelines for the startup's future iterations.

The primary objective of this phase of my work with Kiintsugii was to redesign the startup's landing page, focusing on improving the user experience and providing developers with the necessary resources to implement the changes effectively.

Role & Timeline

  • Freelance UX/UI Designer

  • Sep 2021 - Nov 2021

Skills Applied

Visual Design, Web Design, Content Strategy

Tools

  • Figma

Starting with a collaborative effort to define the requirements for the landing page, we ran several workshops with the CEO and other team members to gain insights into the desired outcomes. Additionally, we conducted analyses of competitor landing pages such as Fiverr and Better Me to understand industry best practices and identify potential approaches for Kiintsugii's redesign that weren't applied:

  • Upfront benefits: Showing right at the start what value users could get from making use of Kiintsugii's service providers.

  • Clean design: Extensive use of white space, clear visual groups and imagery to guide navigation.

Establishing Design Guidelines

Knowing that other designers may be joining the project, we set on establishing design guidelines to maintain consistency throughout the platform. As the lead designer, I took the initiative to introduce design system practices to the team by creating a set of guidelines encompassing typography, color schemes, button styles, input fields, etc. These guidelines would serve as a foundation for a consistent user experience across Kiintsugii's interfaces.

Starting with a collaborative effort to define the requirements for the landing page, we ran several workshops with the CEO and other team members to gain insights into the desired outcomes. Additionally, we conducted analyses of competitor landing pages such as Fiverr and Better Me to understand industry best practices and identify potential approaches for Kiintsugii's redesign that weren't applied:

  • Upfront benefits: Showing right at the start what value users could get from making use of Kiintsugii's service providers.

  • Clean design: Extensive use of white space, clear visual groups and imagery to guide navigation.

Establishing Design Guidelines

Knowing that other designers may be joining the project, we set on establishing design guidelines to maintain consistency throughout the platform. As the lead designer, I took the initiative to introduce design system practices to the team by creating a set of guidelines encompassing typography, color schemes, button styles, input fields, etc. These guidelines would serve as a foundation for a consistent user experience across Kiintsugii's interfaces.

Starting with a collaborative effort to define the requirements for the landing page, we ran several workshops with the CEO and other team members to gain insights into the desired outcomes. Additionally, we conducted analyses of competitor landing pages such as Fiverr and Better Me to understand industry best practices and identify potential approaches for Kiintsugii's redesign that weren't applied:

  • Upfront benefits: Showing right at the start what value users could get from making use of Kiintsugii's service providers.

  • Clean design: Extensive use of white space, clear visual groups and imagery to guide navigation.

Establishing Design Guidelines

Knowing that other designers may be joining the project, we set on establishing design guidelines to maintain consistency throughout the platform. As the lead designer, I took the initiative to introduce design system practices to the team by creating a set of guidelines encompassing typography, color schemes, button styles, input fields, etc. These guidelines would serve as a foundation for a consistent user experience across Kiintsugii's interfaces.

  • Name
  • Name

Kiintsugii design guidelines snapshot

Designing the landing page

The redesign process involved a constant participation from team members, iteration to the landing page design and its associated sections. We focused on simplifying the layout, emphasizing key elements to create a more engaging and intuitive user experience. The hero section was designed to captivate users with compelling imagery and clear call-to-actions. We strategically placed CTAs throughout the user journey to guide visitors towards exploring Kiintsugii's top service providers and understanding the value they offer.

Name
Name

Closing & Lessons Learned

  • Establishing design guidelines early in the project promotes consistency, efficiency, and scalability as the team size grows.

  • Collaboration and team involvement are essential practices for any design project. Helping your peers succeed improves not only their performance but yours as well.

Name

“Talented, committed and superior attention to detail comes to mind when thinking about Paulo. He is a well-rounded artistic professional, from inception to final execution, a great team player”

Alfonso, CEO at Kiintsugii

Interested to learn more about this project?

Contact me via LinkedIn or email to arrange an interview session or informal chat.

Get in touch

Interested to learn more about this project?

Contact me via LinkedIn or email to arrange an interview session or informal chat.

Get in touch

Interested to learn more about this project?

Contact me via LinkedIn or email to arrange an interview session or informal chat.

Get in touch